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Displays That Move People.
And Products.

Point Of Purchasebanner image

Point of Purchase Displays

A Point of Purchase display also known as a POP display, is a form of promotional marketing which goal it is to showcase products by generating awareness. A POP display can be either a banner, floor stand, shelf display, signage or counter top display and is generally located by the checkout area or other location where the purchase decision is made in a retail location.

POP Display FAQ

Q: What is a point of purchase display?

A: Point-of-purchase or POP displays are designed to catch the eye of the customer when they are making purchase decisions. POP displays are strategically placed near the check out area or in high-traffic areas to encourage impulse buys. They communicate product information, branding and offers. Bay Cities designs displays that create a brand experience in-store.

Q: Where can I buy a point of purchase display?

A: Bay Cities can provide all your POP display needs. For over 60 years, we have created packaging and displays that have brought brands from the manufacturer to the retail floor and the customer. Our services include in-house concepts and design, manufacturing, printing, ISTA testing, experiential packaging, logistics and retail program management.

Q: Where can I customize my POP Display?

A: Bay Cities creates innovative designs for structural integrity, ease of assembly, and a perfect fit to your product and brand. Our displays effectively communicate your message and sells your products. Each retailer has their own style guide and requirements and we will work with you to make sure your envisioned design will fit with the retailer it goes into and your brand. Each display is unique and will be specifically designed to fit your products, quantities and brand character. Contact us today to work on the concept for your customized display!

Q: What is Augmented Reality when used in packaging and displays?

A: Bay Cities creates interactive packaging and displays for your brand that utilize Augmented Reality. Augmented Reality is the technology behind the face recognition you see in SnapChat and Instagram filters. Experiential Packaging reaches shoppers where they already are; on their mobile phones! Customers can simply download your brand’s app or the Bay Cities app, point their device at your packaging or display, and experience your brand through games, video tutorials, offers and try-on filters. Augmented Reality extends your brand and product information beyond the store.

Why and When to Use It

A Point of Purchase display is a great way to showcase a single product line or multiple products at once, custom designed to fit your branding. Retailers often require point of purchase displays to increase and drive product sales. There are several types and shapes of displays.

What Bay Cities Can Do for You

Bay Cities is North America’s most innovative packaging and design company, providing integrated, end-to-end packaging and logistics solutions that are proven to drive sales, both on-shelf and online. With significant investments in people and technology, Bay Cities works seamlessly with brands and retailers to design and deliver product packaging and in-store display programs with ease and accuracy.